About
Hello! I’m Sindhumathy, and I'm a digital marketing professional with a passion for helping businesses succeed online. I have extensive experience in creating and executing digital marketing strategies across various channels, including social media, SEO, PPC, email, and content marketing.
I am a freelance Marketing and Digital Marketing Consultant. I’ve worked in the marketing industry for years with a variety of well-reputable local and international businesses. I currently work with small and medium sized businesses as well as partnering with agencies and freelancers. I’m here to help you navigate marketing. To make the complex simple, and to deliver honest results.
Certifications & Awards
Industries
Real Estate
Retail
Hospitality
Health & Beauty
Restaurant & Cafes
Travel & Tourism
E-Commerce
B2B & Fintech
Skills
Resume
Professional Experience
Digital Marketing Project Manager
2018 - 2023
Ontomatrix Pvt Ltd - Digital Marketing Agency
- Planning and execute all web, Social Media, SMM, SEO/SEM, email marketing, search and display advertising campaigns
- Managing online brand and product campaigns to raise brand awareness
- Evaluating customer research, market conditions and competitor data.
- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights Brainstorming new and creative growth strategies
- Managing SEO Projects for Australian & USA markets
- Keyword Research and Keyword Mapping
- Managing Social media pages (Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat)
Senior Social Media Executive
2017 - 2018
Metro Travels l Travels & Tours
- Audits and analyses social media presences, including digital advertising costs and returns.
- Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvemen
- Managing online brand and product campaigns to raise brand awareness
- Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data
- Create with the social team the content plans
- Using analysis tools to measure performance and interpret findings into an action plan
- Manage channel growth in line with targets
Marketing Co- ordinator
2014 - 2017
Moresand Ltd l UK Travels & Tours
- Ensure marketing initiatives are clearly communicated and executed
- Edit and approve all marketing materials
- Manage the company’s web presence, including the website, social media and other marketing assets Maintain and coordinate all communications and media materials
- Coordinate all marketing events
- Create and maintain marketing documentation and presentations
- Identify opportunities for continuous improvement in the marketing department
- Continually develop new skills and expertise in communication and media planning
Travel Executive
2012 - 2014
Al Ahram Overseas l Manpower
- Expert in making online Foreign Employment Enjaz & Bureau Documents Handling
- Online Visa Processing works
- Arranging Customer Travel Process Documents
- In Hand Experience in Amedues / Wordspan
Education
Following Master of Business Administration
2022 - Present
University of Bedfordshire
Completed Automation Course
2013 - 2013
ICM College - Colombo -06
Completed Nrithya Visharada Dance Degree
2019 - 2023
Bhatkhande Sangit Vidyapith, Bharatham
Portfolio
Services
Content Strategy
The content strategy outlines the creation, publication, and management of content to achieve business goals. It involves identifying audiences, developing themes, creating and distributing content, and measuring success. It is an essential component of any successful marketing portfolio.
Social Media Marketing Strategy
A social media marketing strategy outlines how a business will use social media platforms to achieve marketing goals, build brand awareness, and engage with its target audience.
Ad Optimization (Social Media, Google AdWords)
Ad optimization involves improving the performance of paid advertisements on social media and Google AdWords through testing, refining targeting, and adjusting ad elements to maximize ROI.
SEO & SEM
SEO (Search Engine Optimization) & SEM (Search Engine Marketing) are digital marketing strategies aimed at improving website visibility, driving traffic, and increasing conversions through search engine results.
Google AdWords (PPC)
Google AdWords (PPC) is a digital advertising platform that allows businesses to display their ads in search engine results, targeting specific audiences and paying only for clicks received.
Email Marketing
Email marketing is a digital marketing strategy that involves sending promotional messages to subscribers via email to build relationships, increase engagement, and drive conversions.
Specialized In
Contact
Location:
Ja-Ela, Western Province, Sri Lanka.
Email:
solamalaisindhu@gmail.com